Use These Powerful Marketing Tips to Increase Gym Membership
The two most important elements for the success of a gym are getting new members and keeping them. Having a strong marketing strategy is how you get there. It’s what brings new members to your gym, which is half the battle. These are some of the best marketing strategies for gyms that will bring in the most people to convert into long term members.
Marketing Strategies for Gyms - Engage on Social Media
If you’re posting on a semi-regular basis, you’re in line with the local competition. What will make you truly stand out is posting:
Posts should go out at least a couple of times a week to maintain a consistent presence. Facebook, Youtube, and Instagram are the most successful social channels to post on for gyms, but LinkedIn and Twitter should also have a regular presence. Posts should have photos/videos from the actual gym and include relevant hashtags with high search traffic.
In addition to social posts, social engagement is key with marketing strategies for gyms. When someone comments on a post or messages your social page, be quick to respond or set up an autoresponder that answers the most frequently asked questions. Lastly, interact with your favorite brands on social media! They may not see it or respond, but other people interested in that brand will. This increases the chance that they will find your page and follow.
Send the Right Emails to Fitness Enthusiasts
In the swarm of social media, it’s easy to forget about ol’ reliable. Email marketing is still king, yielding some of the best leads for your dollar. Email marketing pulls in the people who want to learn about your gym the most; it’s why they subscribe in the first place. Send the right emails to leads that will entice them to open, click, and ultimately sign up for a trial at your gym.
There are many different types of emails when it comes to email marketing strategies for gyms. Here are a few of them:
The great thing about email is that it’s effective for any person in the marketing funnel. From people just checking out their options, all the way to a loyal member, email marketing reaches everyone. This is why email marketing is often included in marketing strategies for gyms.
Create an email for a person in every stage of the marketing funnel. For a gym, this means:
If you do this with the marketing funnel and your target audience in mind, you will create a great email strategy that performs.
Marketing Strategies for Gyms - Write Blog Content and Share Success Stories
A blog is your gym’s place to share your knowledge, exciting gym updates, and member success stories in detail. It shows potential members that you know what you’re talking about when it comes to fitness and health. Beyond creating a valuable resources, blogs also improve your ranking with major search engines (like Google). Create blogs that are tailored to keywords your target audience is searching for. This makes it more likely that when someone searches, “gyms near me” you come up first.
A few ideas for blogs that readers may be interested in include:
There are unlimited ways you can create content that will entice people to go to your blog, and then check out the rest of the website. Lastly, everyone loves a good success story! Be sure to share member and gym trainer updates and stories on your blog. It shows you’re good at what you do.
Marketing Strategies for Gyms - Keep a File of Videos and Photos
This is so important! If you don’t have a decent file of photos and videos, your social media presence and blog content won’t be as strong. This means taking photos/videos of your gym, your members, and any fitness related events you go to. If your gym teaches classes, video clips of your classes are extremely important when it comes to marketing strategies for gyms.
The reason this is so important is because it shows potential members what your gym is about. What does a class look like? Are all of the members in pique condition or is there a mix? Is the class too intense? What does the gym look like? What is the quality of the equipment? These are the questions that video and photo answers. Having this media is much better than using a stock photo of a super fit person going all out in a brand new facility (although those are useful in many ways too, as you can see here).
Ask for Member Referrals and Reviews
Member referrals and reviews are the bread and butter of marketing strategies for gyms. If you have several members that have been at your gym for a while, ask for a review on Facebook and Google. It’s often one of the first things a potential new member will look at. What do other people like about this gym? If your members refer others, they’ll be more likely to try it out. It’s the buddy system!
Even further, having video testimonials are a powerful way to show off what members love most about going to your gym. Share their story, and why they invest with you in their health and fitness journey. If you don’t necessarily have members willing to jump at the opportunity to shout from the hilltops, try a referral/review program.
Print out flyers at the gym and send emails to members about special offers they can take advantage of when they bring a friend. Give free merchandise to people who place a review in Facebook and Google. Offer free trial periods for new members who have been referred by a member. These are just a few ways to turn members into spokespeople for your gym.
Improve Your Business with These Marketing Strategies for Gyms
If you are an owner or main operator of a gym, managing a strong marketing strategy can seem impossible. It takes a lot of time, thought, and effort to execute a strategy that will keep new members coming and keep them. All that being said, it’s absolutely worth it to keep marketing top of mind when it comes to the health of your gym business. Email marketing, content marketing, social media engagement, video marketing, and referral programs are just some of the ways to maintain a strong digital marketing presence.
Are you interested in elevating your marketing strategy? GETFIT Marketing is a niche marketing agency that offers digital marketing services to business owners in health and fitness. We know your target audience, and we know how to reach them. Send us an email to schedule a free consultation at email@example.com.
Author: Kelsie Collins
CEO and Founder of
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