Content Marketing is often under-appreciated, but it’s an integral part of a strong inbound marketing strategy. I often get the question, “do people even read blogs?”, but that isn’t necessarily the point. The goal is ultimately for the reader to find you, scan your blog content, and have an interest in your product/service. Here are the main benefits of having a blog:
It’s no secret that video is the future of content marketing. That being said, video doesn’t have the same on-site SEO impact as written copy. If you’re going to have a vlog on your website, each video should have a corresponding written blog. Here’s a step-by-step guide to creating blog content for your business blog.
Step 1 to Blogging - Keyword Research
In order to write a blog that will land as a first page search result, you have to do some keyword research. Think of a topic to write about. What keyword would you search for if you were looking for that topic? Do some research and see what keywords your competitors are ranking for for a similar topic.
You can also use a tool called the “Magic Keyword Tool” on SEMrush to discover optimal keywords for your blog topic. When using this tool, focus on finding keywords with decent search volume (at least 100 a month) and low keyword difficulty (lower than 70). This is the sweet spot for selecting the perfect keyword to attract leads.
SEMrush also has a Google Docs plug-in called, “SEO Writing Assistant”. You can use this plug-in to enter your target keyword, and the general area you’d like to target. For example, if you’re a restaurant in New Hampshire, you may only want to target New Hampshire. The SEO Writing Assistant will generate the recommended word count for the blog as well. Lastly, it will tell you what steps need to be taken to optimize the blog once it is written (more on that later).
Step 2 - Writing the Blog Outline