You have a focus keyword and a blog topic. Woot woot! Now it's time to write a blog post and make sure it is optimized for the keyword. There is a lot that goes into optimizing a blog post. Here is a quick checklist to make sure you're doing everything you can to rank for your target keyword.
1. BODY TEXT
The target keyword should be included throughout the blog. For a good rule of thumb, try to include the keyword in 1-2% of the body text. In addition to the body text, try to include the target keyword in the first paragraph of the body text. DO NOT saturate the text with the keyword. Google will pick up on this immediately and label you spam (rightfully so).
The target keyword should also be included in the main title and a few of the sub-headers. Don't force it into a sub-header. Try to make it seem organic wherever you include the keyword in the header.
3. IMAGE ALT TAGS (AKA ALT TEXT)
This is what someone will see if your blog image doesn't populate for some reason. The image alt text is also how you can get found on Google Images. Make sure the keyword is included somewhere in 2/3 of your photos' alt texts. For example, if you have 6 photos in a blog, 4 of the images should include the target keyword. The purpose of image alt text is to describe the image when it won't populate. Make sure you include the keyword and accurately summarize the image.
4. SEO META DATA
This is the preview you see on Google. Make sure you include the target keyword in the title and the meta description. It's good for SEO and shows the search user that you're linking them to something relevant.
SEO doesn't have to be this crazy, difficult process! You can follow these steps and be off to a pretty great start. Following SEO best practices will help Google help you and share your amazing, helpful content with the world. If you have any questions about this checklist, or are looking for an SEO expert to do it for you, please reach out! 👍
Author: Kelsie Collins
Founder and CEO
kelsie at getfitdigitalmarketing dot com