When people think of marketing, they often think about crazy budgets and expensive software. Fortunately, that doesn’t have to be the case! There are small agencies that charge low hourly rates and provide a service just as effective as the agencies that charge a premium.
In addition to finding a high-quality yet cost-effective agency to help, there are free marketing tools out there to cut down on cost. These free marketing tools are called “Freemiums” because the company offers a free version, and then you pay for the premium version of the tool.
If you’re looking for free marketing tools to make marketing less time consuming, you’re in the right place! Once you try out any of these options, you can decide for yourself if it’s worth purchasing the premium version. Here are a few of my personal favorite free marketing tools:
Social Media Scheduling: Hootsuite
When your life is busy, it can be hard to remember to post on social media. Next thing you know, it’s been weeks! Using a tool like Hootsuite, you can schedule posts in advance. That way, you can write all your posts at once and know that you have content in the queue.
With the free version of Hootsuite, you can only schedule a certain amount of posts and connect a limited number of accounts to Hootsuite. The premium version has unlimited scheduling, which may be worth it if you want to schedule posts for more than a month in advance!
Graphic Design: Canva and PicMonkey
Most graphic designers use the Adobe Creative Suite for graphic design projects. It can be a pretty expensive purchase if all you need to do is make a few graphics for social media. There are some free and easy-to-use graphic design tools out there like Canva and PicMonkey.
Obviously, you’re going to have way more options with robust software like the Adobe Creative Suite. Still, with something like Canva or PicMonkey, you can make a great-looking graphic in very little time!
In the beginning, you won’t immediately see a free version on Canva. Just make a new account and then your account will be free! Try it out and then see if you want to upgrade. You won’t have access to some design options, but it’s a good start.
Analytics: Google Analytics
There are plenty of options out there to get amazing analytics and insights for reporting and strategy. Google Analytics offers a free version so you can see what people are searching for on your website, find where your best visitors are located, discover which campaigns have been the most successful, etc.
There is also a paid version that offers more advanced and specific analytics! Start out with the free version to get a feel for the platform.
SEO: Open Site Explorer and Screaming Frog SEO Spider
Search Engine Optimization is a tricky one. I prefer to use the paid service SEMRush for the most high-quality results for keyword research. That being said, Open Site Explorer and Screaming Frog SEO Spider both offer amazing SEO tools.
Use Open Site Explorer to get a comprehensive analysis of the URL you enter into it, in addition to many more useful SEO tools. Screaming Frog SEO Spider is a crawling tool that crawls your pages and gives you important insights to analyze and audit. You can crawl 500 URLs for free or buy the premium version for unlimited crawls.
Image Curation: Pexels and Unsplash
The best thing to have is high-quality internal images and graphics to use for marketing purposes. Sometimes this isn’t possible! In a pinch, paid stock photos can be extremely expensive. For a cheaper option, use Pexels and Unsplash for royalty-free photos that you can use everywhere.
There are plenty more options if you just run a search for “free use stock images.” These two are just my favorite websites that I use. If you’re looking for a very specific photo, you may need to go the paid route.
Email Marketing: Sender and Hubspot Free CRM
Most people have an email address that they check regularly, whether it be for work or for leisure. Email marketing is a great way to reach out to qualified leads, nurture leads through the marketing funnel, and send email recipients information and updates about your business.
There are plenty of free email marketing tools out there that you can use. Sender and the Hubspot Free CRM are two of my favorite free email marketing options. They are both user-friendly and can help you create beautifully designed emails in very little time.
Cut Down on Costs with Free Marketing Tools
No matter where you are in your marketing journey, these are great free marketing tools that can make it easier. The purpose of these marketing tools is to save you time and money while dipping your toe into marketing.
By reducing costs on marketing software, and working with an agency that offers an affordable rate, you can market your business without breaking the budget. If you have any questions, please feel free to reach out and shoot me an email!
Author: Kelsie Collins
Founder and CEO
kelsie at getfitdigitalmarketing dot com