Blogger's Mistake #1 - The Writing is Too Formal
Blogging is different than writing a research paper. There’s a place for formal writing, but it’s not on your blog. To have success, write how you speak. Keep the language somewhat casual and show your personality through your writing.
Blogger's Mistake #2 - Not Citing Sources
Back up your claims by linking to source articles and your own blog posts. Including data with no cited source is like not including data at all. You don’t have to do a whole “sources cited” like in a research paper. Just link to it!
Blogger's Mistake #3 - Going Off Topic
Taking the tip to write how you speak may lead readers to go off topic. Keep anecdotes and personal stories to a minimum, and only include if it’s extremely relevant to the topic. Make your point again and again to bring readers back to why they clicked in the first place.
Mistake 4 - Choosing Broad Topics
Most people have a tendency to choose super broad topics, even myself! Next thing you know, you have a 3,000 word blog that needs to be broken up into multiple blogs anyway. To give readers the most bang for their “click”, narrow it down a bit.
One way I like to do this is by creating an outline for a broader topic, choosing one of the subtopics in the outline, and expanding it into its own separate blog.
Mistake 5 - Writing and Immediately Publishing
When you’re done writing a blog, consider it a draft. Give yourself the time to read your blog out loud, edit and review it, and find some nice photos to include. This little bit of extra effort will make all the difference. The last thing you want is to publish a blog on your website that hasn’t been edited and proofread!
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Author: Kelsie Collins
Founder and CEO
kelsie at getfitdigitalmarketing dot com