I was recently on a call with someone who was hoping to get a monthly email newsletter started. We chatted about email marketing for a while before she asked me, “So, what is supposed to be in a newsletter? Like, how do I actually make one?”
Many people don’t know where to begin when figuring out how to create an email newsletter. Most articles you see on this topic just give you a general idea of what an email newsletter is. No wonder people outside of the marketing world don’t know how to do it themselves!
To help remedy this, I put together this guide on how to create an email newsletter. It’s my hope that people can use this to get the basics down and start sending their email list some informative, well-written monthly newsletters.
Step 1: Decide on a Goal for The Email Newsletter
This is a major step! Don’t underestimate the power of setting a goal. Doing this will help you keep the focus on the goal throughout the process of creating the newsletter. A few examples of good goals are:
The email newsletter will look different, depending on your goal. For the purpose of teaching you how to create an email newsletter, we’ll say the goal is to increase website traffic. This is a pretty common goal for an email newsletter.
For more email marketing metrics you can use as a goal, check out this list from Hubspot.
Step 2: Write Email Newsletter Copy in Google Docs
Easier said than done! Writing isn’t everyone’s strong suit. Luckily, you don’t have to be an expert writer to write a newsletter (although it helps). To write a newsletter that people want to read, keep the text entertaining and simple. Here’s a sample outline that you can follow:
Using this beginner outline, you can start to write your own monthly email newsletters. Remember that this outline is specific to the goal of increasing website traffic. Since this is the goal, the focus should be on sharing the resources that are on your website. From beginning to end, the newsletter should target the intended goal.
Step 3: Choose an Email Marketing Service Provider
This sounds more complicated than it really is. A well-known example of an “email marketing service provider” is Mailchimp or Constant Contact. It’s where you’ll create your email newsletter! I personally like Sender for a free, easy-to-use option.
Just create an account and be sure to import your email list! That’s really all there is to it.
Step 4: Design The Email Newsletter
EX: Snippet from GETFIT's monthly email newsletter
The next step is designing the email newsletter. Start by choosing a standard template to work with. Make sure the colors and fonts match your website branding. For example, I make sure that my emails include the same black, gray, and yellow that’s on my website.
Some people may choose to design custom graphics for their email newsletter. If you don’t have design skills, no need to worry! You can use free stock images as needed (try Pexels, Unsplash, and Pixabay).
Lastly, make sure there’s a good balance of white space between the sections of your email newsletter. Too much will make the email unnecessarily long, and too little will make the email look cramped.
Step 5: Send Yourself a Test Email
Another simple, but super important step! Make sure you send a test email to yourself. This shows you what your email will look like when sent to your email list. Double-check that all of your links work, the images display correctly, and there aren’t any typos.
Sometimes emails end up formatting differently outside of the editor once sent, so don’t forget this step!
Step 6: Schedule Send Date and Time
The best send date and time varies depending on the industry you’re in. That being said, the send days and times that typically garner the
The best way to figure out which days and times work best for you is to do some A/B testing. Split your email list in half. Send one group the newsletter in the morning and the other group in the evening. Then, see which group had the highest open rate!
Step 7: Check Out The Results!
Here’s the part that a lot of people miss! Once you send the email newsletter, you have a well of data from your email list. You can see who opened the email and what they clicked on. This data will help you create an email newsletter that gets better and better every month.
How to Create an Email Newsletter That People Will Love to Read
Using this guide, you can figure out how to create an email newsletter that people will read. The next step is learning how to craft an email newsletter that your audience will love. This comes with time, or with help from the experts.
Shameless Plug: GETFIT Marketing offers email marketing services, including email newsletters. If you would rather put your email list in the hands of trusted experts, we’d be happy to help! [end plug]
Lastly, if you have any questions regarding this blog post, feel free to shoot me an email. I would be happy to help you out (no sales pitch required).
Author: Kelsie Collins
Founder and CEO
kelsie at getfitdigitalmarketing dot com