Right now is a scary time in America. People are protesting, marching, and holding vigils following the murder of George Floyd. This past Tuesday, June 2nd, people took to social media for #blackouttuesday. The day was dedicated to sharing helpful resources, ways to educate yourself and others, and how you can help.
People are stepping up and taking a stand against systemic racism. It’s time for business owners to join the movement and do our part! Here are some ways that businesses can show their support.
Educate Yourself - Read, Listen, Watch
And more! Click on the reading list link to see the whole list. There are dozens of high authority pages offering their own reading lists as well, like The Guardian and Vogue.
LISTEN: Podcast List by Vanity Fair
There are a total of 9 podcasts to listen to on the list, so check out the link! You can find plenty more helpful podcasts to listen to by checking out Spotify, looking up information on social media, and in any search engine.
In addition to documentaries, you can watch TV shows and movies that highlight the issues that black people face in America. To name a few, When They See Us, Dear White People, Watchmen, Atlanta, The Hate U Give, and Sorry to Bother You.
Share Helpful Resources on Social Media
The next step after reading, listening, and watching, is sharing! People post these resources on their personal pages but forget to post on their business social media accounts. Many people feel that business pages are not the proper space for political views.
In many cases, I would agree, but this is much more than a political view. It’s about sharing where your business stands when it comes to the rights and safety of ALL of your customers. Be on the right side of history as an open resource for black Americans and their allies.
Resources to Share on Your Social Media
You can figure out what to post and what not to post by taking a hint from other businesses. How are they showing their support? Do the work and share resources that your followers can benefit from.
Support The Movement by Donating
There are dozens of worthy non-profit organizations out there that could use financial support. If you can’t share resources on social media, or find the time to educate yourself, this is something you can do in minutes that makes a huge difference. Here are some organizations where you can donate to help:
Official George Floyd Memorial Fund
Campaign Zero - Ending Police Violence in America
Minnesota Freedom Fund - Jail Support
Reclaim The Block - Moving Funds from PD’s to The Community
Black Visions Collective - Transformative Justice
These are just a few options, many of them Minnesota-based, that need donations.
Partner with Black-Owned Businesses
In addition to supporting black-owned businesses through commerce, you can support these businesses by partnering with them. Obviously this varies industry to industry, so here’s an example. As the Founder and CEO of GETFIT Marketing, that would mean partnering with black-owned videographers, advertising specialists, and web designers.
What do I mean by “partnering?”
Recommend these businesses to your customers.
Share their stories on social media.
Link out to their websites in your content.
Consider them for collaboration.
Do whatever you can to support black business owners! Stick your neck out for these businesses and find ways to make your professional network more diverse.
You Can Make a Difference - Support Your Fellow Americans
I repeat. It is NOT A RISK to support Black Lives Matter! If your followers are offended by your support, then they’re not the followers for you. As the backbone of this country, it is the responsibility of small business owners to help move the needle. Whether you share resources, donate, act, or partner with black-owned businesses, anything is better than nothing.
Thank you for taking the time to read this content. If you’re here, I hope it’s because you care about making a positive impact. If you have any questions, you know how to reach me.
Founder and CEO