At least once a week, my clients ask me what people want to see on social media. What time of day should I post? How often should I post? Which stock photo should I go with? The truth is, these little details are not a one-size-fits-all. The answer to making your followers happy is a complicated one, and it depends on many factors. To help answer some questions for my clients, I put together a survey. Here are the results!
You don't need a fancy camera to take beautiful photos for social media! Make these small changes to see a huge difference in the photos you take. This infographic covers lighting, setting the scene, and the things that people are most likely to engage with.
I was recently on a call with someone who was hoping to get a monthly email newsletter started. We chatted about email marketing for a while before she asked me, “So, what is supposed to be in a newsletter? Like, how do I actually make one?”
Many people don’t know where to begin when figuring out how to create an email newsletter. Most articles you see on this topic just give you a general idea of what an email newsletter is. No wonder people outside of the marketing world don’t know how to do it themselves!
To help remedy this, I put together this guide on how to create an email newsletter. It’s my hope that people can use this to get the basics down and start sending their email list some informative, well-written monthly newsletters.
Right now is a scary time in America. People are protesting, marching, and holding vigils following the murder of George Floyd. This past Tuesday, June 2nd, people took to social media for #blackouttuesday. The day was dedicated to sharing helpful resources, ways to educate yourself and others, and how you can help.
People are stepping up and taking a stand against systemic racism. It’s time for business owners to join the movement and do our part! Here are some ways that businesses can show their support.
Most people have an email that they frequently check, making email marketing a great way to reach your target audience. As a matter of fact, your email list could be your most qualified leads. They gave you their email, right?
If you’re noticing dwindling email open rates, it could be for a number of reasons. The competition is steep, so if you’re going to stand out, you’d better think fast.
Average email open rates depend on many factors, including industry. For example, the average email open rate for digital marketing-related emails is 17.38%, according to Mailchimp.
If that’s the case, how did my last email marketing campaign land a 58.73% email open rate?
You have a focus keyword and a blog topic. Woot woot! Now it's time to write a blog post and make sure it is optimized for the keyword. There is a lot that goes into optimizing a blog post. Here is a quick checklist to make sure you're doing everything you can to rank for your target keyword.
When people think of marketing, they often think about crazy budgets and expensive software. Fortunately, that doesn’t have to be the case! There are small agencies that charge low hourly rates and provide a service just as effective as the agencies that charge a premium.
The stay-at-home orders are in place to keep people safe. It’s an important precaution to ensure that our healthcare professionals are as prepared as possible. Sadly, however, many businesses are struggling because of these precautions.
It’s a difficult time for everyone, but we can’t lose sight of the future. Right now is the time to be proactive about finding ways to grow your business once everything opens back up.
Blogger's Mistake #1 - The Writing is Too Formal
Blogging is different than writing a research paper. There’s a place for formal writing, but it’s not on your blog. To have success, write how you speak. Keep the language somewhat casual and show your personality through your writing.
Content Marketing is often under-appreciated, but it’s an integral part of a strong inbound marketing strategy. I often get the question, “do people even read blogs?”, but that isn’t necessarily the point. The goal is ultimately for the reader to find you, scan your blog content, and have an interest in your product/service. Here are the main benefits of having a blog: