Most people have an email that they frequently check, making email marketing a great way to reach your target audience. As a matter of fact, your email list could be your most qualified leads. They gave you their email, right?
If you’re noticing dwindling email open rates, it could be for a number of reasons. The competition is steep, so if you’re going to stand out, you’d better think fast.
Average email open rates depend on many factors, including industry. For example, the average email open rate for digital marketing-related emails is 17.38%, according to Mailchimp.
If that’s the case, how did my last email marketing campaign land a 58.73% email open rate?
You have a focus keyword and a blog topic. Woot woot! Now it's time to write a blog post and make sure it is optimized for the keyword. There is a lot that goes into optimizing a blog post. Here is a quick checklist to make sure you're doing everything you can to rank for your target keyword.
When people think of marketing, they often think about crazy budgets and expensive software. Fortunately, that doesn’t have to be the case! There are small agencies that charge low hourly rates and provide a service just as effective as the agencies that charge a premium.