Blogger's Mistake #1 - The Writing is Too Formal
Blogging is different than writing a research paper. There’s a place for formal writing, but it’s not on your blog. To have success, write how you speak. Keep the language somewhat casual and show your personality through your writing.
Content Marketing is often under-appreciated, but it’s an integral part of a strong inbound marketing strategy. I often get the question, “do people even read blogs?”, but that isn’t necessarily the point. The goal is ultimately for the reader to find you, scan your blog content, and have an interest in your product/service. Here are the main benefits of having a blog: