The stay-at-home orders are in place to keep people safe. It’s an important precaution to ensure that our healthcare professionals are as prepared as possible. Sadly, however, many businesses are struggling because of these precautions.
It’s a difficult time for everyone, but we can’t lose sight of the future. Right now is the time to be proactive about finding ways to grow your business once everything opens back up.
Right now, millions of people are spending time on social media to connect with friends, family, and local businesses they love and support. As a small business owner, you need to take this opportunity to connect with your followers and build an online presence.
Use these small business marketing ideas to reach out to the people in your community. If there’s one place where potential customers are guaranteed to be found, it’s social media.
Start By Asking The Right Questions
First Off, What Are Your Objectives?
Before you start writing and publishing posts, think about your objectives. What are you hoping to achieve on social media? List out your top goals. Then, create each post with a specific goal in mind. For example, your objectives might be to increase:
Different posts will benefit each objective. If you’re looking for more engagement, you may want to write a post that asks your followers a question. If your objective is to increase web traffic, include a call to action that entices followers to visit your website. Think about the objective before you write!
Secondly, Who Are You Writing To?
Who is your target audience? In other words, what type of person typically buys your products/services? Use demographics, known goals and challenges, and pain points to build a persona of your target audience.
Think about who you’re writing to and write posts that will interest them. You’ll get more engagement by posting about things your audience cares about.
Lastly, What Are Your Competitors Doing?
After you consider your goals and audience, it’s time to dig into competitor research. Find out how your social media game compares with theirs. What are they posting? How often do they post? Are they getting a lot of engagement? What types of posts are more popular than others?
Answer these questions by checking out your competitors’ social media accounts. This way, you can get a better sense of what to post and what to avoid posting.
Use These Small Business Marketing Ideas to Shine on Social Media
#1 Stay Consistent - Post Regularly on Social Media
Try to post regularly, at least a couple of times a week. Avoid posting just for the sake of it, though. Make each post meaningful and intentional. It’s important to remain consistent and maintain a regular presence in your followers’ news feeds. Don’t post four times in one day and then ghost for a month!
Posting regularly provides a slow drip of information to your followers and reminds them that you exist. Take advantage of social media as a free marketing tool.
#2 Take Your Own Photos and Videos
Nothing comes across as more inauthentic than using stock photos on social media. Take photos and videos of your business to post on social media. People are more likely to engage with content that comes from a genuine place.
If all you have is stock photos, try to brand them by making creative graphics for social media. Use your brand’s colors and fonts to incorporate stock photos into content that is uniquely yours.
#3 Engage with Followers on Social Media
This is simple. If someone comments on one of your posts, respond to them! Even if the comment is negative, don’t leave people hanging. Respond to every comment that you can. It makes your brand more human to your followers and shows that you are attentive and responsive.
Another thing you can do to engage on social media is to comment on other people’s posts and share their content. This can help increase your followers and brand awareness.
#4 Be Proactive - Schedule Posts Using Scheduling Tools
You can use free tools like Hootsuite to schedule posts in advance. With a free account, you can schedule up to 30 posts. Scheduling posts streamlines the process, giving you more time to focus on engagement and content creation.
#5 Boost Posts to Increase Post Engagement
You can boost a post on social media to gain more awareness of it. To do this, you’ll need to figure out what your target audience is, what your budget is, and how long the ad should run.
Test a boosted post with a small audience and budget as a low-risk, low-cost trial. Start small before growing your budget as needed. Facebook ads are a great way to increase social engagement if done correctly.
#6 Small Business Marketing Ideas - Share Original Content
It’s important to maintain a balance of original content and shared content. Forbes recommends that you share at least one piece of your own content for every four external posts you share. Make sure the original content you share is unique, on-brand, and of interest to your social network.
One thing that small business owners forget to do is share blog posts on social media. Blog posts take a long time to publish. Make the most of your content marketing efforts and promote all original content on your social media accounts.
#7 Don’t Do It All Alone - It Takes Time!
Right now you may have more time on your hands than usual. If so, invest that time in creating and executing marketing strategies that deliver results. But don’t do it all alone. Effective marketing can be tedious. It’s why a lot of people avoid it and miss out on potential business. Let the experts help you get it done, the right way.
Social media is something you can work on today to grow your business during this difficult time. Put the time in now, and streamline the process for the future. With these tips and a scheduling tool, you could have posts ready to go for months.
A lot of small business marketing ideas revolve around social media. That’s because it’s affordable, simple, and reaches the most people at once. People love a business that can regularly deliver unique, authentic content. Ask yourself the right questions and use these tips to develop a marketing plan that delivers amazing results.
Author: Kelsie Collins
Founder and CEO
kelsie at getfitdigitalmarketing dot com